Most of this past year was spent trying to figure out, both for myself and clients, how getting attention online “works” and how to leverage that to make money. For business purposes it still matters, of course, and I’ve still got a lot to learn. I can’t close my eyes, put my hands over my ears, and refuse to acknowledge the value of marketing. I’d never make money again.
As I mentioned in my last post, I went through “analysis paralysis” around September regarding what this blog should be all about. Niches are mandatory for bloggers and businesses. I didn’t need to go to grad school to know that envisioning your audience as “everybody” is one of the stupidest moves you can make.
I loved writing this blog when it was “Craft Fear” because of the ability to indulge and mix together my two favorite hobbies. However, I was also wanting to explore my career quest along with countless other interests.
Should this be a book review blog? A publishing blog? A “help-me-I’m-in grad-school” blog? Or should I stick to the movie + beer format?
Looking honestly at my Instagram account over the last couple of years, in addition to the exquisite portraits of my hound and some special moments with my family, I see a lot of empty consumption outweighing my creativity and production.
This isn’t about drinking too much alcohol, though, it’s about acting automatically when it comes to things that should be approached with thoughtfulness. It’s watching the same shows over and over again on a loop just because it’s a habit and I don’t want to try new things (or, heaven forbid, watch what everyone else is watching at the moment). It’s setting my “Goodreads Challenge” at 75 and then ripping through a bunch of books I won’t really remember and don’t really care about.
It’s like I’m consuming films, books, drinks, concerts, work outs, and other life experiences and then throwing them over my shoulder like partially picked-over chicken wings.
What a waste.
So in an effort to rectify this shortcoming, I’m breaking out of my niche without burrowing into a new one. I want the movies I watch, the books I read, the places I go, and the events I attend to be more than wasted chicken bones and empty beer cans. This blog will be a tool in commemorating what I read, watch, witness, and experience.
Potential colleagues and clients, you are welcome to read my blog. You may see a lot of industry-relevant posts, or you may see me talk a lot about hop balance and werewolves. I might talk about politics sometimes, especially if I’m reading non-fiction. I will make an effort to be balanced and thoughtful, and not to use too salty of language. But I honestly doubt we’ll have fun working together if those things are deal breakers for you.
But here’s what I will not do:
- Try to berate you into agreeing with me, all the while knowing that my tone is only making you want to do the opposite.
- Hide my true convictions behind vague slams and attempted satire.
- Limit the scope of what I’m writing for the perceived sake of making Google like me better.
- Scream my lungs out into the echo-chamber of whatever is frothing everyone up this week (although I might post some links from time to time…but only if they’re amazing, and mostly if they’re funny).
Hopefully this will bring a sense of freedom to my posts. Ultimately, this whole thing is an effort to bring more meaning into my own life, but hopefully it can help bring some more to those of you who read what I right as well.
Take as many selfies as you want. Don’t take selfies. Be on Facebook. Don’t be on Facebook. No matter what the latest psuedo-scientific article on social media and the internet says, it doesn’t matter.
What does matter is what you create and what meaning you draw from those things that you actually do.
Make 2016 count. Only you can know what that means.