Content Strategy

Whether it be for books, blogs, or other products, marketing-oriented writing is an art all its own. This page includes business and marketing plans that I’ve created for books and publishing houses, as well as editorial strategy letters, web copy, and blogs that I’ve written.



Intro to Publishing: Mission Control Press

In my Intro to Publishing class, we formed a mock publishing company dedicated to YA science fiction written for teenage girls. My role was to create marketing plans for the frontlist title When I Wake and put together the final pieces into a coherent InDesign document.

Book Marketing: Just Mercy Marketing Plan

For book marketing class, I created a marketing plan for Bryan Stevenson’s memoir Just Mercy. Documents include a contact list, tip sheet, author touring schedule, publicity and advertising plans, and a press release.

Business of Book Publishing: Rope Trick Press Business Plan

For the business of book publishing course, I created a mock publishing company producing true crime. It explored the viability of a publishing company based on a balance between journalistic, pop-historical true crime in a print format and an ebook-only format that was lower priced and higher volume of books than print.


Without formulating a marketing strategy early on in a manuscript’s journey through the publishing house, selling the book can become a disaster. To truly create a connection between a book, product, or website with its appropriate audience, attention to story and language is paramount. The following samples (both of which are hypothetical) include an acquisitions memo and an editorial strategy document for an existing publishing company. I have created and collaborated on acquisitions documents for other projects, which I would be happy to discuss in person but cannot post due to confidentiality issues.

Acquisitions Memo

This memo pitches a YA urban fantasy novel and includes description, comp titles, and marketing and positioning concepts. The link above is password protected for the author’s privacy.

Editorial Strategy Memo

Written in March of 2016, this strategy memo projects alternate methods of revenue generation for Portland-based publishing company Timber Press by altering tactics in acquisitions and the editorial process.